Which of the following is not one of the five qualities needed to create an effective organizational culture of communication?

In the context of creating an effective organizational culture of communication, being proactive, innovative, and adaptive are all essential qualities. Proactivity fosters anticipation and readiness in addressing communication needs and challenges, allowing organizations to stay ahead of issues. Innovation encourages new ideas and approaches to communication, promoting engagement and responsiveness among team members. Adaptability relates to the ability to adjust communication styles and practices based on changing circumstances, enhancing overall organizational resilience.

On the other hand, a reactive approach, which is characterized by responding to issues as they arise rather than planning ahead, does not contribute to a proactive communication culture. Being reactive may lead to missed opportunities for effective engagement and can create an environment where communication issues persist due to a lack of foresight and planning.